Ronn Torossian is the Founder and CEO of 5WPR and he is one of America’s most well respected Public Relations professionals. He is a native New Yorker and lives in Manhattan with his children.
The Idea Of 5WPR
Before Torossian started his own PR firm, the 5WPR, he realized that the industry was mature for disruption and felt there was a lot of room for change, growth, and innovation. While he started it more than 15 years ago as a one-man operation, today, 175 people later, he still feels that there is are many rooms for change, growth, and innovation. The 5WPR stands for 5 W’s of marketing, the who, what, when, where, and why with the core the storytellers. Torossian focuses on results and working in real time to assess our approach, changing with the pace of the media landscape, and innovating constantly. He was so happy that he started his own company and still treat every single day like it’s day one.
The Typical Day And Making It Productive
Torossian wakes up early in the morning at 5:30 with a workout then have breakfast with the kids while reading the morning newspapers. He will be at the office by 8:30 am or so and running from meeting to meeting whether with staff, a strategic partner, clients, or something else relevant to the business. His dinner is usually at his favorite restaurant with staff members or clients and then home and in bed for a few hours of sleep. In this business, there’s only a little separation between business and pleasure, usually, client relationships morph into personal relationships. As the company grows, he learned the importance of prioritizing what’s most important because every day is productive. Torossian’s client taught him many years ago that just because it’s urgent for someone else doesn’t mean it’s urgent for you. He focused on what matters to 5WPR, and what matters to the clients and that’s where his focus goes professional.
One Failure Torossian As An Entrepreneur
Hiring is one of the most important things you do as a CEO as you grow a business and you also need to grow your team. There are times where the company hired someone who was a fit for the job on paper which he think is natural, but he learned that having team members who not only have the technical skills but are a cultural fit is critical to growing leaders and building your company. The company uses personality test for people to understand better their drives, motivations, and key riders for success and that helped the company to become better at hiring. One of the hardest things about success is that few entrepreneurs think before they start with the importance of finding good staff.